Hi, I'm Lizzie :)
Design is my second act. I spent two years in digital marketing for PR and fashion houses before I switched. That background is my advantage: I know how attention is earned, held, and converted — and I design products accordingly.
I'm a product designer with 6 years across product, brand, and motion. I don't stop at the handoff. Figma is where I shape the vision; Claude Code, Vercel, and GitHub are how I build, iterate, and deploy it. Closing the gap between concept and live product is where I do my best work.
Currently, I lead design at Indigo, where I design HQ — a shared AI context layer for teams. It launched #1 on Product Hunt and now runs across 600+ companies and 3,800+ deployments.
Before that I was the sole designer at ShopSwap, taking a brand-partnership platform from zero to 300+ onboarded brands in 12 months.
I own design end to end: discovery, product, brand, and the design system that holds it together — then the front-end that ships it. Research and usability testing keep it honest; when the testing contradicts the design, I change the design.
AI runs through the whole day. Midjourney, ChatGPT, and Nano Banana sit in my workflow, and I code my own design tools — ASCII and halftone generators and animators — that I reuse across projects. Designing AI products at a startup means the ground shifts weekly, so I make sure my craft moves just as fast.